Industry

Website Development and Promotion for Beauty Salons

> 120 Reviews
5,0

90% of clients research your business online before booking an appointment. If your online presence is weak, you're losing money! We create websites and services that increase client flow, automate bookings, and boost profits for beauty salons, barbershops, and beauty specialists.

Contact
beauty-default
more-projects 10+ Projects

In the beauty industry

exp-red 10+ Years

Experience since 2015

location-green USA

Various states and cities

ava Let's Get Acquainted

A brief overview of us and our work

cases

Our Case Studies: Development and Promotion for Beauty Salons

Solea Beauty Salon in Miami

180

queries in TOP-10

x2

website traffic
Implemented:
Content optimization
Maps Ads
View Case
soleabeautysaon
Annazur – Beauty Salon and Courses for Specialists

+50%

queries in TOP-10

x3

Google visibility
Implemented:
Content optimized for EEAT
Maps Ads
View Case
annazur
SoleaWellness – Beauty and Wellness Salon

40

queries in TOP-10 in 2 months
Implemented:
Content optimized for EEAT
Maps Ads
View Case
wellness
Phabsa – Beauty Academy

x2

search queries

x3

leads
Implemented:
Content optimized for EEAT
Maps Ads
Bookings via Google Calendar
Blocks for video content
phabsa
SoleaBrickellSpa – Body and Face Treatment

x20

traffic growth

230

queries in TOP-10
Implemented:
Content reworked with expert participation
Google Ads setup (search and maps)
Restored and configured all website communication channels
soleabrickellspa
SoleaBeautyLounge – Medical Spa & Beauty Lounge and Wellness Center

x8

commercial queries in TOP-10

x3

leads
Implemented:
Content for services and blog articles reworked with EEAT factors
Google Ads setup
solea-beautylounge
development

Websites and Mobile Apps for Beauty Businesses

We create high-converting websites that effectively explain your services, build user trust, and appeal to search engines. We also refine existing projects to improve rankings and traffic, alongside implementing booking functionality and referral programs.

Mobile device adaptation.
CRM and calendar integration.
User-friendly admin panels.

High-Converting Websites for Beauty Salons

We develop solutions that don't just talk about services, but turn visitors into clients. Unlike a salon, a website works and consults 24/7.

Online Booking
No more missed calls. Clients can book appointments themselves at any time, even at night, while your admin focuses on guests in the salon instead of being on the phone.
Your Work Portfolio
Sell the result, not the service. A "before/after" gallery is the most powerful tool for persuasion, working better than any words and addressing the common objection: "Is this right for me?"
Loyalty System
Turn new clients into regulars. An automated system for bonuses and discounts motivates them to return to you, not go to competitors for a small discount.
Client Account
Simplify repeat bookings. Clients don't need to remember which specialist they saw or what service they received. All their history is at their fingertips, and rebooking takes just 10 seconds.

Online Booking Systems

Automated, no-call booking. We save time for both your clients and your admins.

Calendar Integration
The system automatically syncs bookings with Google Calendar, Apple Calendar, and other popular services. Eliminate scheduling errors. No more double-bookings when two clients are scheduled for the same time. The system syncs all specialists' calendars itself.
Smart Allocation
This feature automatically selects an available specialist, considering their workload, specialization, and the client's preferences. This speeds up the booking process and evenly distributes the workload.
Partial or Full Prepayment
Reduce no-shows by 80%. Implementing mandatory prepayments for complex or long procedures is the best way to combat last-minute cancellations and "lost" specialist time.
Client Reminders
Automatic reminders for visits sent via SMS and email. Notifications can be customized by time and content to minimize forgotten or canceled appointments.
Marketing

Full-Cycle Promotion for Beauty Businesses

Comprehensive digital marketing for beauty salons that increases client flow and reduces the cost per lead.

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SEO Promotion – Traffic from Search Engines

A stable stream of clients without advertising budgets.
Analyzing your clients' search queries is the key to making your website rank higher. The beauty salon industry falls under the YMYL (Your Money or Your Life) category, as it can directly affect a person's health and well-being. Therefore, search engines pay special attention to the quality and reliability of information.

We take this into account in our promotion strategy: we build trust through expert content, reviews, portfolios, information about specialists' qualifications, and legal transparency.

This is especially important for salons offering complex procedures: laser hair removal, peels, injections, permanent makeup, body contouring, surgical cosmetology, removal of skin growths, teeth whitening, and other services where an error could pose risks to the client.

Keywords Your website is found for the queries clients are searching for.
Local SEO Your business ranks first in Google Maps, directories, and reviews.
Content That Attracts Useful articles, a blog, answers to frequently asked questions.

Social Media Advertising

Your future clients are looking for specialists on social media right now. We'll make sure they find you:
Instagram Ads Advertising in the feed, Stories, and Reels.
TikTok Ads Engaging videos that bring in clients.
Facebook Ads Precisely targeting your audience.
Social Media Management Not just posts, but a strategy for subscriber growth and engagement.
socialnye-seti
mobile_2_EN

Paid Search Engine Advertising

We target clients that are ready to book now - all while building trust and interest in those who are researching where to make their next appointment.

We set up campaigns that bring in real clients, not just clicks. The key to our success is carefully selected semantics: we consider the queries for which people are actually looking for procedures and exclude non-targeted phrases.

Paid channels we connect:
Yandex.Direct Contextual advertising for "hot" queries
Yandex.Maps Advertising Iocal promotion and visibility in geo-query results
Google Ads Contextual advertising on Google search and partner networks
Google Guaranteed A Google trust program for local services with a verified reputation
Google Maps Ads Ads on maps when a client is looking for services nearby
AI

Artificial Intelligence for Automating Salon Client Communication

Your client doesn't want to wait for an answer. An AI bot replaces an admin, consults clients, and books appointments automatically 24/7.

Live Communication

The bot understands meaning, it doesn't just respond with templates. We'll connect the bot that suits you best and you like most — Chat GPT, DeepSeek, Gemini. The bot recognizes the essence of a request, selects relevant answers, and works in a dialogue format — just like an experienced admin, not a formal form.

Consults on Services and Prices

We upload all information about procedures, promotions, specialists, and contraindications. The bot navigates your menu like your staff.

Voice and Text Responses

It's convenient for the client to interact. They can speak or type — the bot adapts to user preferences. This is especially important for busy clients and people with sensory needs.

Communication Centralization

Everything in one window. Dialogue history, application statuses, and bookings are unified in the CRM. Specialists and admins see everything — no missed requests or manual forwarding.

automation

Messenger Bots for Beauty Salons

Integration with any messenger

Your clients don't want to call, wait for a response, or explain the same thing every time. We create bots that answer questions, clarify details, book appointments, and do it instantly — right in messengers.

Answers
Clarifies
Records
Reacts quickly

Convenience for the client and automation for you

For a salon, this means saving staff time, fewer human errors, and guaranteed processing of every request, even at night or on weekends. Everything is synchronized with your CRM and specialist schedules.

How a Beauty Salon Bot Works

The bot acts like an online admin: it helps clients choose a service, provides pricing, checks for available times, and immediately completes the booking. All this happens in a convenient and familiar environment: Telegram, WhatsApp, or on your website. No more calls, downloads, or registrations needed.
Booking via Telegram

The client chooses a time and service right in the chat. The bot offers a user-friendly selection scenario: a list of specialists, procedures, and available slots. After confirmation, the client receives a notification, and the admin gets a booking in the system.

Reminders and Notifications

The client doesn't need to search for information; the bot reminds them. The bot informs them about their upcoming visit, clarifies if they need to reschedule, and notifies them of any changes. It also announces promotions, bonuses, and new services.

Automated Answers to FAQs

The bot instantly consults clients. For example: "How much does a procedure cost?", "What are the contraindications?", "Where are you located?" — the bot answers 24/7 without delays, even on a weekend.

Reviews and Loyalty

The bot collects feedback, helping to improve service. 1-2 hours after a procedure, the bot politely suggests leaving a review, rating the specialist, asking a question, or rebooking. This data is saved and can influence the bonus system.

beauty_bot
CRM

CRM System for a Beauty Salon

Are you losing leads and not understanding where clients are coming from? We implement CRM and analytics that provide a complete understanding of your salon's marketing effectiveness.

CRM Integration
AmoCRM, Bitrix24, Yclients, or any software for your business.
Call and Lead Tracking
You can see which advertising really works.
Loyalty Programs
Automated discounts, bonuses, and promotions.
Design

Design and Printing for a Salon

Clients should see your brand as premium and professional.

We create materials that enhance your image.

frame-2397
Leaflets, Brochures, Booklets

Stylish and high-converting.

We use visually expressive design, a clear structure, and calls to action. These are perfect for distribution points, events, and placement in the salon. Such materials help clients better understand services and make a booking decision faster.

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Advertising Banners

Effective offline solutions.

We create banners that stand out even in a visually cluttered environment — with a focus on unique offers, promotions, and your unique selling proposition (USP). Suitable for placement in storefronts, shopping centers, and outdoor structures.

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Branded Business Cards

Memorable cards for your brand.

We design the style and presentation so that the business card doesn't get lost among others and works as a mini-presentation of the salon. We include not only contact info but also QR codes, booking links, and personalized offers.

Presentations

Presentations for Speeches and Events

Do you participate in master classes, exhibitions, or seminars?

You need presentations that are truly memorable! This is especially true if your staff includes various specialists — cosmetologists, makeup artists, hairstylists, manicurists, massage therapists, brow artists, trichologists, and specialists in аппаратная and injection cosmetology. A presentation helps to beautifully and convincingly showcase your range of services, highlight the team's expertise, and build trust even before a client's first visit.

Presentations for Speeches – Clearly structured slides with minimal text.
Presentation PDFs – Materials that can be sent to clients.
Interactive Presentations – Convenient for screen demonstrations.
About

Why Choose Webdelo?

At Webdelo, we support beauty businesses in all stages of their digital transformation: from website creation to connecting bots, advertising, and automation systems. We understand the challenges salons, clinics, and specialists face — and we create solutions that truly work.

exp 10+ years of experience in digital development and marketing

We have extensive experience working with the beauty business, including platform development, SEO, and mobile applications.

complex-method Integrated approach – website, SEO, ads, AI, and bots in one package

All the tools for your salon's growth — in one strategy. You don't have to look for separate contractors.

save Support and growth – we help you scale

We don't abandon a project after launch. We analyze results, make improvements, and help you scale.

views Real case studies – our projects are already bringing in profits

The salons we work with are seeing stable growth in leads and revenue. Check out our promotion case studies:

  • Solea Beauty Salon - increased leads by 3x and organic traffic by 250%. From 0 to 180+ queries in 4 months
  • Annazur - 50% increase in search queries in Google's TOP-10
  • SoleaWellness - visibility increased from 0 to 40 queries in Google's TOP-10 in 2 months

Google Reviews

5.0 over 120 Reviews
Open in Google Maps
May 15, 2025
T
Tamara
Super freundlich, schnelle Umsetzung und tolle Ergebnisse. Sehr empfehlenswert!
February 18, 2025
AD
Agrid Dirga
Tolles Team! Sie gehen professionell an ihre Aufgaben heran und halten die vereinbarten Fristen ein. Unsere Zusammenarbeit besteht seit über 5 Jahren – absolut empfehlenswert!
February 9, 2025
KK
Kristina K.
Sehr kompetent im Bereich der Webentwicklung und SEO. Sehr hilfsbereit und zuvorkommend!
February 6, 2025
SD
Stanislav Dimitrenсo
Ich kenne dieses Studio von innen und kann aus erster Hand sagen, dass das Team professionell, kreativ und äußerst kompetent ist. Sie haben moderne, schnelle und benutzerfreundliche Websites entwickelt. Wenn Sie ein zuverlässiges Webentwicklungs-Team suchen, kann ich dieses Studio wärmstens empfehlen!
February 5, 2025
C
Corinna
Professionell, kreativ und zuverlässig – meine Erwartungen wurden voll und ganz erfüllt. Einwandfreie Kommunikation, schnelle Umsetzung und tolle Ergebnisse. Sehr zu empfehlen!
February 5, 2025
AK
Andreas K.
Kann ich nur weiterempfehlen! Freundliches Team mit kreativen Ideen und viel Erfahrung.
September 25, 2024
SB
Simon Berger
Sehr gute Beratung und rundum beste Leistung ! Das nächste Projekt kommt.
June 12, 2025
АР
Аурика Рошка
Ich freue mich sehr, dass Du nun in Deutschland bist.👍👍👍👍👍
June 11, 2025
DS
Daria Shliakhta
Sehr professionelle Agentur! Sie haben für uns eine Website mit einem gut durchdachten, automatisierten System entwickelt und außerdem SEO-Optimierung inklusive AI-gestützter Analyse umgesetzt. Klare Empfehlung!
June 11, 2025
VW
Viktor Weimer
Kann es jedem nur empfehlen ein ausführliches SEO-Audit seiner Website bei Webdelo zu beauftragen! Man bekommt viele hilfreiche Tipps, Empfehlungen und für jedes gefundene Problem direkt einen konkreten Lösungsvorschlag.
June 11, 2025
VN
Vitalii Naumov
Ich kenne dieses Team seit vielen Jahren – sie entwickeln Websites jeder Komplexität für Kunden auf der ganzen Welt. Ich freue mich, dass sie jetzt auch einen Standort in Deutschland haben. Uneingeschränkte Empfehlung! Ihre Entwickler und SEO-Experten arbeiten auf höchstem Niveau – das ist über Jahre hinweg geprüft und bewährt.

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FAQ

Can you integrate the website with my CRM?
Yes, we work with all popular CRMs: Yandex, Uslugi, Mindbody, Fresha, and others.
How can I reduce the number of cancellations?
We implement a prepayment and SMS reminder system, which reduces cancellations by 40-60%.
Do I need a mobile app?
We recommend it for chains with 3+ locations or if you have 500+ clients per month.
How do I promote several services at once?
We create separate landing pages for each service with unique content.
Can I connect online payments?
Yes, we integrate Stripe, PayPal, Yandex, Kassa, and other payment systems.
How do I track advertising effectiveness?
We set up end-to-end analytics with ROI metrics for each channel.
What's more important: a website or social media?
The website is the foundation, social media is a channel for attraction. You need both elements.
How do I stand out from competitors?
We create a unique selling proposition (USP) and a unique design that makes you memorable.

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