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Website Development and Promotion for Beauty Salons

> 120 Reviews

5,0

90% of clients research your business online before booking an appointment. If you're not there, you're losing money! We create websites and services that increase client flow, automate bookings, and boost profits for beauty salons, hair salons, and cosmetic studios in Germany.

Contact

10+ Projects

In the beauty industry

10+ Years

Experience since 2015

USA

Various states and cities

Let's Get Acquainted

A brief overview of us and our work

cases

Our Case Studies: Development and Promotion for Beauty Salons

Solea Beauty Salon in Miami

180

queries in TOP-10

website traffic

Implemented:

Content optimization

Maps Ads

View Case

Annazur – Beauty Salon and Courses for Specialists

+50%

queries in TOP-10

Google visibility

Implemented:

Content optimized for EEAT

Maps Ads

View Case

SoleaWellness – Beauty and Wellness Salon

queries in TOP-10 in 2 months

Implemented:

Content optimized for EEAT

Maps Ads

View Case

Phabsa – Beauty Academy

search queries

leads

Implemented:

Content optimized for EEAT

Maps Ads

Bookings via Google Calendar

Blocks for video content

SoleaBrickellSpa – Body and Face Treatment

x20

traffic growth

230

queries in TOP-10

Implemented:

Content reworked with expert participation

Google Ads setup (search and maps)

Restored and configured all website communication channels

View Case

SoleaBeautyLounge – Medical Spa & Beauty Lounge and Wellness Center

commercial queries in TOP-10

leads

Implemented:

Content for services and blog articles reworked with EEAT factors

Google Ads setup

development

Websites and Mobile Apps for Beauty Businesses

We create high-converting websites that effectively explain your services, build user trust, and appeal to search engines. We also refine existing projects to improve rankings and traffic, alongside implementing booking functionality and referral programs.

Mobile device adaptation.

CRM and calendar integration.

User-friendly admin panels.

High-Converting Websites for Beauty Salons

We develop solutions that don't just talk about services, but turn visitors into clients. Unlike a salon, a website works and consults 24/7.

Online Booking

No more missed calls. Clients can book appointments themselves at any time, even at night, while your admin focuses on guests in the salon instead of being on the phone.

Your Work Portfolio

Sell the result, not the service. A "before/after" gallery is the most powerful tool for persuasion, working better than any words and addressing the common objection: "Is this right for me?"

Loyalty System

Turn new clients into regulars. An automated system for bonuses and discounts motivates them to return to you, not go to competitors for a small discount.

Client Account

Simplify repeat bookings. Clients don't need to remember which specialist they saw or what service they received. All their history is at their fingertips, and rebooking takes just 10 seconds.

Online Booking Systems

Automated, no-call booking. We save time for both your clients and your admins.

Calendar Integration

The system automatically syncs bookings with Google Calendar, Apple Calendar, and other popular services. Eliminate scheduling errors. No more double-bookings when two clients are scheduled for the same time. The system syncs all specialists' calendars itself.

Smart Allocation

This feature automatically selects an available specialist, considering their workload, specialization, and the client's preferences. This speeds up the booking process and evenly distributes the workload.

Partial or Full Prepayment

Reduce no-shows by 80%. Implementing mandatory prepayments for complex or long procedures is the best way to combat last-minute cancellations and "lost" specialist time.

Client Reminders

Automatic reminders for visits sent via SMS and email. Notifications can be customized by time and content to minimize forgotten or canceled appointments.

Marketing

Full-Cycle Promotion for Beauty Businesses

Comprehensive digital marketing for beauty salons that increases client flow and reduces the cost per lead.

SEO Promotion – Traffic from Search Engines

A stable stream of clients without advertising budgets.

Analyzing your clients' search queries is the key to making your website rank higher. The beauty salon industry falls under the YMYL (Your Money or Your Life) category, as it can directly affect a person's health and well-being. Therefore, search engines pay special attention to the quality and reliability of information.

We take this into account in our promotion strategy: we build trust through expert content, reviews, portfolios, information about specialists' qualifications, and legal transparency.

This is especially important for salons offering complex procedures: laser hair removal, peels, injections, permanent makeup, body contouring, surgical cosmetology, removal of skin growths, teeth whitening, and other services where an error could pose risks to the client.

Keywords Your website is found for the queries clients are searching for.

Local SEO Your business ranks first in Google Maps, directories, and reviews.

Content That Attracts Useful articles, a blog, answers to frequently asked questions.

Social Media Advertising

Your future clients are looking for specialists on social media right now. We'll make sure they find you:

Instagram Ads Advertising in the feed, Stories, and Reels.

TikTok Ads Engaging videos that bring in clients.

Facebook Ads Precisely targeting your audience.

Social Media Management Not just posts, but a strategy for subscriber growth and engagement.

Paid Search Engine Advertising

We target clients that are ready to book now - all while building trust and interest in those who are researching where to make their next appointment.

We set up campaigns that bring in real clients, not just clicks. The key to our success is carefully selected semantics: we consider the queries for which people are actually looking for procedures and exclude non-targeted phrases.

Paid channels we connect for salons in Germany :

Google Ads Contextual advertising on Google search and partner networks

Google Guaranteed A Google trust program for local services with a verified reputation

Google Maps Ads Ads on maps when a client is looking for services nearby

Messenger Bots for Beauty Salons

Integration with any messenger

Your clients don't want to call, wait for a response, or explain the same thing every time. We create bots that answer questions, clarify details, book appointments, and do it instantly — right in messengers.

Answers

Clarifies

Records

Reacts quickly

Convenience for the client and automation for you

For a salon, this means saving staff time, fewer human errors, and guaranteed processing of every request, even at night or on weekends. Everything is synchronized with your CRM and specialist schedules.

CRM System for a Beauty Salon

Are you losing leads and not understanding where clients are coming from? We implement CRM and analytics that provide a complete understanding of your salon's marketing effectiveness.

CRM Integration

AmoCRM, Bitrix24, Yclients, or any software for your business.

Call and Lead Tracking

You can see which advertising really works.

Loyalty Programs

Automated discounts, bonuses, and promotions.

Presentations for Speeches and Events

Do you participate in master classes, exhibitions, or seminars?

You need presentations that are truly memorable! This is especially true if your staff includes various specialists — cosmetologists, makeup artists, hairstylists, manicurists, massage therapists, brow artists, trichologists, and specialists in аппаратная and injection cosmetology. A presentation helps to beautifully and convincingly showcase your range of services, highlight the team's expertise, and build trust even before a client's first visit.

Presentations for Speeches – Clearly structured slides with minimal text.

Presentation PDFs – Materials that can be sent to clients.

Interactive Presentations – Convenient for screen demonstrations.

Why Choose Webdelo?

At Webdelo, we support beauty businesses in all stages of their digital transformation: from website creation to connecting bots, advertising, and automation systems. We understand the challenges salons, clinics, and specialists face — and we create solutions that truly work.

Google Reviews

5.0

over 120 Reviews

Open in Google Maps

May 15, 2025

Tamara

Super freundlich, schnelle Umsetzung und tolle Ergebnisse. Sehr empfehlenswert!

February 18, 2025

Agrid Dirga

Tolles Team! Sie gehen professionell an ihre Aufgaben heran und halten die vereinbarten Fristen ein. Unsere Zusammenarbeit besteht seit über 5 Jahren – absolut empfehlenswert!

February 9, 2025

Kristina K.

Sehr kompetent im Bereich der Webentwicklung und SEO. Sehr hilfsbereit und zuvorkommend!

February 6, 2025

Stanislav Dimitrenсo

Ich kenne dieses Studio von innen und kann aus erster Hand sagen, dass das Team professionell, kreativ und äußerst kompetent ist. Sie haben moderne, schnelle und benutzerfreundliche Websites entwickelt. Wenn Sie ein zuverlässiges Webentwicklungs-Team suchen, kann ich dieses Studio wärmstens empfehlen!

February 5, 2025

Corinna

Professionell, kreativ und zuverlässig – meine Erwartungen wurden voll und ganz erfüllt. Einwandfreie Kommunikation, schnelle Umsetzung und tolle Ergebnisse. Sehr zu empfehlen!

February 5, 2025

Andreas K.

Kann ich nur weiterempfehlen! Freundliches Team mit kreativen Ideen und viel Erfahrung.

September 25, 2024

Simon Berger

Sehr gute Beratung und rundum beste Leistung ! Das nächste Projekt kommt.

June 12, 2025

Аурика Рошка

Ich freue mich sehr, dass Du nun in Deutschland bist.👍👍👍👍👍

June 11, 2025

Daria Shliakhta

Sehr professionelle Agentur! Sie haben für uns eine Website mit einem gut durchdachten, automatisierten System entwickelt und außerdem SEO-Optimierung inklusive AI-gestützter Analyse umgesetzt. Klare Empfehlung!

June 11, 2025

Viktor Weimer

Kann es jedem nur empfehlen ein ausführliches SEO-Audit seiner Website bei Webdelo zu beauftragen! Man bekommt viele hilfreiche Tipps, Empfehlungen und für jedes gefundene Problem direkt einen konkreten Lösungsvorschlag.

June 11, 2025

Vitalii Naumov

Ich kenne dieses Team seit vielen Jahren – sie entwickeln Websites jeder Komplexität für Kunden auf der ganzen Welt. Ich freue mich, dass sie jetzt auch einen Standort in Deutschland haben. Uneingeschränkte Empfehlung! Ihre Entwickler und SEO-Experten arbeiten auf höchstem Niveau – das ist über Jahre hinweg geprüft und bewährt.

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