USA
Germany
Moldova
Solea Dental Spa
SoleaDental
Client Goal
The client's goal was to increase organic traffic from Google and drive more patient bookings for core services: veneers, dental bridge, dental implants, teeth whitening, and dental crowns.
Our Solution
We carried out a full website overhaul to meet Google's requirements for websites in the healthcare niche. We optimized the clinic's Google Business Profile and launched Google Ads campaigns. Several in-person meetings with the clinic manager and dentists helped us craft high-quality content and identify the clinic’s unique value propositions for patients.
Seeing is believing. In this short video, we show in real-time how Solea Dental Spa dominates Google for competitive keywords, claiming top spots in Search and Maps after our work.
Top Google rankings in Sunny Isles Beach
Keywords
|
21/08/2024 | 30/05/2023 |
|---|---|---|
| invisalign sunny isles beach 1 | 3 24 | 27 |
| invisalign sunny isles beach | 5 26 | 31 |
| porcelain veneers price sunny isles beach | 2 34 | 36 |
| teeth veneers cost sunny isles beach | 4 35 | 39 |
| veneers sunny isles beach florida | 4 36 | 40 |
| sunny isles beach dentist veneers | 4 39 | 43 |
| veneers sunny isles beach | 4 40 | 44 |
| dental veneers sunny isles beach | 4 41 | 45 |
| teeth veneers sunny isles beach | 3 50 | 53 |
| veneers cost sunny isles beach fl | 8 52 | 60 |
| veneers sunny isles beach cost | 4 60 | 64 |
| porcelain veneers sunny isles beach | 4 70 | 74 |
| dental implants cost sunny isles beach | 4 88 | 92 |
| dental implants sunny isles beach fl | 9 91 | 100 |
| dental implantation sunny isles beach | 10 90 | 100 |
| dental implantation cost sunny isles beach | 5 95 | 100 |
| full mouth reconstruction cost sunny isles beach | 1 99 | 100 |
Website Enhancements
- Fixed lead capture forms and implemented spam protection using Captcha
- Created a dentist profile page template
- Built a testimonials page
- Developed a new services page template with over 10 custom content blocks
- Integrated CallRail and Google Workspace
SEO
Semantic Keyword Research
We collected a semantic core of 800+ keywords and grouped them by user intent. Based on that, we created a new website structure.
Meta Tag Optimization
What we did:
- Audited existing meta tags to identify duplicates, lack of relevance, and missing keywords
- Rewrote titles and descriptions aligned with patient search queries
- Added trust-building triggers like doctor experience, certifications, and specific treatments
- Included emojis to increase CTR
Technical SEO Audit & Fixes
- Implemented proper 301 redirects
- Configured robots.txt and sitemap
- Removed broken links and images
- Fixed incorrect use of rel="canonical"
Blog Strategy Using "Snowball SEO"
- Grouped blog topic ideas based on search demand
- Created a weekly/monthly publishing schedule
- Built internal linking structures to maximize content value
- Automated meta tag generation for blog posts
Content Development
- Wrote 20+ expert-level articles on dental procedures
- Ensured content aligns with Google’s EEAT and YMYL standards for medical websites
- Processed and published video testimonials from patients
- Created detailed pricing sections for services
- Enhanced internal linking between service pages and blog articles
Marketing
Google Ads
- Set up and launched Search and Google Maps campaigns
- A/B tested offers and messaging
- Continuously optimized CPC and conversion rates
- Achieved a steady flow of high-quality leads
Google Maps Optimization
- Fully optimized the business profile
- Added photos, services, and pricing
- Started review management, increased the rating to 4.7
- Achieved top local search positions for key queries
CallRail Integratio
- Integrated CallRail with the website to track all inbound calls
- Set up dynamic number insertion for different traffic sources (PPC, SEO, social media)
- Created detailed call source and behavior reports for conversion analysis
Results
2x Growth in Organic Visibility
After a comprehensive SEO campaign—including EEAT optimization, technical audits, and content improvements—we doubled the clinic’s visibility in Google organic search.
Top 10 Rankings for Key Services:
- Invisalign
- Dental Implants
- Veneers
- Dental Crown
- Cosmetic Dentist
- Teeth Whitening
- Dentist
- Airflow
Other projects
Webdelo recently worked with a brand new dental office in a highly competitive market. We started with a limited budget, and this was one of our first projects in the USA. Read more to learn how we approached this project.
Solea Wellness is a beauty and health salon in Miami offering rejuvenation treatments. The client came to us with the request to increase the website's visibility in search results and attract new customers. The project started with zero rankings, which required a comprehensive approach to promotion and development.
🔹 As a salon in Miami increased applications by 3 times and organic traffic by 250% 🔹 From 0 to 180+ requests in TOP-3: real business growth case
Our case study of Svetlanadental.com explores Webdelo’s work in the promotion and website development of a dental office located in south Florida, USA. This establishment is owned by a doctor with extensive experience in her field, and numerous awards.
Advanced Dental Wellness Center is a dental office in Miami, Fort Lauderdale. ADW offers holistic dentistry with a unique approach to treatment.
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